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Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun; Kim, Su Jung; Yoon, Sang-Hyeak; Park, Sungho - In: Journal of advertising 51 (2022) 1, pp. 76-84
Persistent link: https://www.econbiz.de/10013362252
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How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung; Lee, Mi Hyun; Hong, Juwon; Park, Sungho - In: International journal of advertising : the review of … 42 (2023) 4, pp. 713-739
Persistent link: https://www.econbiz.de/10014296406