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A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios; Florack, Arnd; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 3, pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
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You are my friend, but we are from different worlds : actor-type effects on audience engagement in narrative video advertisements
Glaser, Matthias; Reisinger, Heribert; Florack, Arnd - In: Journal of advertising 53 (2024) 4, pp. 568-587
Persistent link: https://www.econbiz.de/10015050207