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The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
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The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
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Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick; Kim, Yeuseung; Zhao, Xinshu - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya; Joo, Jinho - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
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Decoding demarketing advertising effects through the IMC lens : the role of earned and paid media
Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1366-1391
Persistent link: https://www.econbiz.de/10015194158
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Association ambiguity in brand extension
Kim, Jooyoung; Yoon, Hye Jin - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10010230053