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~subject:"Advertising effects"
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False recall of brands in adve...
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Advertising effects
Consumer behaviour
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Minor, Michael
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Oyedele, Adesegun
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Advertising, promotion, and new media
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International journal of electronic marketing and retailing : IJEMR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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2
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
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3
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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4
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
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5
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
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6
Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu
;
Cruthirds, Kevin W.
;
Kalliny, Morris
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003781037
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