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Exploring warning messages on conditional principles & predicting social behavior
Cho, Yoon C.; Rim, Jihoon - In: Journal of business & economics research 11 (2013) 11, pp. 469-483
Persistent link: https://www.econbiz.de/10010230273
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A content analysis of advertising transitions : impact of brand name, persona, and appeals
Kim, Kyunghee; Cho, Yoon C. - In: Journal of business & economics research 10 (2012) 9, pp. 501-511
Persistent link: https://www.econbiz.de/10009620972
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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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Analyzing the effects of product label messages on consumers' attitudes and intentions
Mihaela-Roxana, Ifrim; Cho, Yoon C. - In: Journal of business & economics research 8 (2010) 11, pp. 125-136
Persistent link: https://www.econbiz.de/10008772598
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438