We study firms' strategic delegation decisions when facing consumers with heterogeneous willingness to pay in a Cournot game. We consider a market comprising two consumer groups, with either a high or low willingness to pay. In this market, we first consider the case of symmetric marginal costs...

Incorporating the extension of exclusive dealing into Cournot competition, we analyze the multiproduct downstream firms' choice of organizational form between U-form and M-form. With managerial delegation in downstream firms, we find that choosing U-form for the downstream firms is a dominant...