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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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The chilling effects of network externalities
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15
Persistent link: https://www.econbiz.de/10003960714
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
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Network effects : do they warm or chill a budding product?
Tellis, Gerald J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-21
Persistent link: https://www.econbiz.de/10003960725
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734