Evans, Gillian - In: Journal of Organizational Ethnography 1 (2012) 1, pp. 96-106
of the method of ethnography in the field of commercially‐motivated research. Design/methodology/approach – The objective … of the paper is to explore the method of ethnography from an anthropological perspective, focusing specifically on the … field research method of participant observation. This is in order to examine what of value is being lost as ethnography …