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Commentary on "AI is changing the world : for better or for worse?"
Kopalle, Praveen K.; Gangwar, Manish; Uppal, Abhinav - In: Journal of macromarketing 44 (2024) 4, pp. 886-891
Persistent link: https://www.econbiz.de/10015166497
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AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv; Guha, Abhijit; Becker, Marc - In: Journal of macromarketing 44 (2024) 4, pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith; Kopalle, Praveen K.; Riddell, Allen; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
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The role of machine learning analytics and metrics in retailing research
Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675
Persistent link: https://www.econbiz.de/10013270706
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Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
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Generative AI solutions to empower financial firms
Dubey, Shashank Shaurya; Astvansh, Vivek; Kopalle, … - In: Journal of public policy & marketing 44 (2025) 3, pp. 411-435
Persistent link: https://www.econbiz.de/10015415702