Chaouali, Walid; Souiden, Nizar; Aloui, Narjess; Ben … - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1867-1887
Purpose This study strives to better understand resistance to chatbots in the banking sector. To achieve this, it proposes a model based on the paradigm of resistance to innovation and the complexity theory. In addition, it explores the role of gender in relation to chatbot resistance....