Purpose – The purpose of this paper is to develop a forecasting model for retailers based on customer segmentation, to improve performance of inventory. Design/methodology/approach – The research makes an attempt to capture the knowledge of segmenting the customers based on various...

Purpose The purpose of this paper is to study sarcasm in online text – specifically on twitter – to better understand customer opinions about social issues, products, services, etc. This can be immensely helpful in reducing incorrect classification of consumer sentiment toward issues,...