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Artificial intelligence
Consumer behaviour
47
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Brand management
27
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21
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20
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Van Esch, Patrick
12
Mogaji, Emmanuel
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Cui, Yuanyuan
6
Perez-Vega, Rodrigo
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Black, J. Stewart
3
Nguyen Phong Nguyen
3
Jain, Shailendra Pratap
2
Acikgoz, Fulya
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Awasthi, Anjali
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Baek, Tae Hyun
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Bakpayev, Marat
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Borghei Razavi, Niloofar
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Chemma, Nawal
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Dwivedi, Yogesh K.
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El Amine Abdelli, Mohammed
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Gala, Prachi
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Business horizons
3
International journal of bank marketing
3
Psychology & marketing
3
European journal of marketing
1
International journal of contemporary hospitality management
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
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Management and information technology in the digital era : challenges and perspectives
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ECONIS (ZBW)
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1
Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel
(
ed.
);
Farquhar, Jillian Dawes
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396471
Saved in:
2
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
3
Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Van Esch, Patrick
;
Cui, Yuanyuan
;
Heilgenberg, Kerstin
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10015137996
Saved in:
4
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
5
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick
;
Black, J. Stewart
- In:
Business horizons
62
(
2019
)
6
,
pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
Saved in:
6
AI-enabled recruiting : what is it and how should a manager use it?
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
63
(
2020
)
2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10012172055
Saved in:
7
Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Van Esch, Patrick
;
Black, J. Stewart
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10012668429
Saved in:
8
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
9
How to build a competitive advantage for your brand using generative AI
Cui, Yuanyuan
;
Van Esch, Patrick
;
Phelan, Steven E.
- In:
Business horizons
67
(
2024
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10015095181
Saved in:
10
Just walk out : the effect of AI-enabled checkouts
Cui, Yuanyuan
;
Van Esch, Patrick
;
Jain, Shailendra Pratap
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1650-1683
Persistent link: https://www.econbiz.de/10013350983
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