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When AI wears many hats : the role of generative artificial intelligence in marketing education
Narang, Unnati; Sachdev, Vishal; Liu, Ruichun - In: Journal of public policy & marketing 44 (2025) 3, pp. 473-489
Persistent link: https://www.econbiz.de/10015415711
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Managing the twin faces of AI : a commentary on "Is AI changing the world for better or worse?"
Shankar, Venkatesh - In: Journal of macromarketing 44 (2024) 4, pp. 892-899
Persistent link: https://www.econbiz.de/10015166606
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How Artificial Intelligence (AI) is reshaping retailing?
Shankar, Venkatesh - In: Journal of retailing 94 (2018) 4, pp. 6-11
Persistent link: https://www.econbiz.de/10011958242
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AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv; Guha, Abhijit; Becker, Marc - In: Journal of macromarketing 44 (2024) 4, pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
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Transforming the customer experience through new technologies
Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas; Shankar, Venkatesh - In: Journal of marketing 83 (2019) 5, pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh; Parsana, Sohil - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931