In this paper we undertake an empirical study of advertising in an online auctions market, or, more precisely, advertising on eBay. The type of advertising that we consider works as follows: at the time of listing the item on eBay, sellers are offered the option of incurring an extra fee in...

We develop a new econometric approach for estimation of second-price ascending-bid auctions with a stochastic number of bidders. Our empirical framework considers the arrival process of new bidders as well as the distribution of bidders’ valuations of objects being auctioned. By observing the...