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~subject:"Auslandsinvestition"
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Auslandsinvestition
Consumer behaviour
22
Konsumentenverhalten
18
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
15
Internationales Marketing
14
Welt
14
World
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Brand image
12
Markenimage
12
Human Resource Management
10
Personalmanagement
10
Cultural identity
8
Globalization
8
Kulturelle Identität
8
Multinationales Unternehmen
8
National culture
8
Nationalkultur
8
Tourism
8
Transnational corporation
8
Brand management
7
International market entry
7
Internationaler Markteintritt
7
Markenführung
7
Tourismus
7
Culture
6
Foreign investment
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Globalisierung
6
International market segmentation
6
Internationale Marktsegmentierung
6
Marketing
6
Place marketing
6
Standortmarketing
6
Arbeitsbeziehungen
5
Brand
5
Country image
5
Destination management
5
Destinationsmanagement
5
Employment relations
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English
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Hamzaoui-Essoussi, Leila
4
Papadopoulos, Nicolas
4
El Banna, Alia
3
Szamosi, Leslie T.
2
Avdiu, Kushtrim
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Bitzenis, Aristidis P.
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Golitsis, Petros
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Journal of East-West business
2
Africa journal of management
1
Journal of euromarketing
1
Promoting and managing international investment : towards an integrated policy approach
1
The journal of product & brand management
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ECONIS (ZBW)
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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas
;
Hamzaoui-Essoussi, Leila
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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2
A comparative cross-national examination of online investment promotion
El Banna, Alia
;
Hamzaoui-Essoussi, Leila
;
Papadopoulos, …
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 131-146
Persistent link: https://www.econbiz.de/10011633973
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3
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
4
Attracting foreign direct investment : location branding and marketing
Hamzaoui-Essoussi, Leila
;
Papadopoulos, Nicolas
;
El …
- In:
Promoting and managing international investment : …
,
(pp. 117-137)
.
2020
Persistent link: https://www.econbiz.de/10012214116
Saved in:
5
Entry modes and the determinants of foreign direct investment in a European Union accession country : the case of Albania
Bitzenis, Aristidis P.
;
Szamosi, Leslie T.
- In:
Journal of East-West business
15
(
2009
)
3/4
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003934040
Saved in:
6
Remittances and FDI effects on economic growth : a VECM and GIRFs for the case of Albania
Golitsis, Petros
;
Avdiu, Kushtrim
;
Szamosi, Leslie T.
- In:
Journal of East-West business
24
(
2018
)
3
,
pp. 188-211
Persistent link: https://www.econbiz.de/10011913477
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