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Purpose – The aim of this research was to determine the evolution of engagement with business ethics in the top 500 Australian corporations operating in the private sector from 1995 to 2010. Design/methodology/approach – Primary data were obtained via a non-sponsored and unsolicited...
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Purpose – The objective is to describe a marketing approach used by Volvo in the Australian marketplace. It appears to be a rare approach and could be perceived to some extent as being “masochistic”. Design/methodology/approach – The research is based upon a case study. The term...
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