As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...

Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer’s interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine...

Purpose – The purpose of this exploratory study is to identify how consumers’ involvement with wine as a product impacts upon their on-premise behaviour, with special focus on the BYOB (bring-your-own-bottle) behaviour aspect. Design/methodology/approach – Data are collected through the...

As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers, there is a greater need to understand wine consumer values, consumption patterns and profiles. This research recognises that lifestyle is inextricably linked to values and the...

Most wine tourists and visitors to wine regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit wine regions in order to have wine-related experiences. An exploratory wine tourism research study in the Coonawarra and McLaren Vale wine regions in South Australia...

Wine is particularly suited to various dimensions of the internet and hence creating a brand image that will attract and retain consumers is the conundrum of the online wine retailers. This article outlines the findings of a primary ‘field' research study with a final sample size of 1377 using...