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Seeds of demand-side legitimacy : when do existing companies procure from B2B startups?
Batra, Safal
;
Gupta, Vishal K.
;
Sharma, Sunil
;
Yadav, Rahul
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2432-2441
Persistent link: https://www.econbiz.de/10013455417
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