Obesity problems are no longer limited to the USA as, in recent years, obesity rates in the EU countrieshave increased dramatically, leading to serious consequences in terms of direct health care costs and productivitylosses, and indicating the existence of a negative externality connected with...

This paper explores the association between Body Mass Index and a set of variables concerning consumer interest toward nutritional information, quality and marketing characteristics of food products. Socio-demographic and life-style aspects are also examined to profile excess weight consumers....