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A direct tility model for asymmetric complements
Lee, Sanghak; Kim, Jaehwan; Allenby, Greg M. - In: Marketing science 32 (2013) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10009759894
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The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim; Otter, Thomas; Allenby, Greg M. - In: Marketing science 32 (2013) 4, pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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Monetizing ratings data for product research
Hardt, Nino; Varbanov, Alex; Allenby, Greg M. - In: Marketing science 35 (2016) 5, pp. 713-726
Persistent link: https://www.econbiz.de/10011584278
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Benefit-based conjoint analysis
Kim, Dong Soo; Bailey, Roger A.; Hardt, Nino; Allenby, … - In: Marketing science 36 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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Price promotions in choice models
Howell, John R.; Lee, Sanghak; Allenby, Greg M. - In: Marketing science 35 (2016) 2, pp. 319-334
Persistent link: https://www.econbiz.de/10011459529