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The effect of future event markers on intertemporal choice is moderated by the reliance on emotions versus reason to make decisions
May, Frank - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 313-331
Persistent link: https://www.econbiz.de/10011738963
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Tracking costs of time and money : how accounting periods affect mental accounting
Soster, Robin L.; Monga, Ashwani; Bearden, William O. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 712-721
Persistent link: https://www.econbiz.de/10008747679
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511