The chief objective of this study is to critically review the underlying concepts of different change management approaches and provide a framework for understanding their impacts on organizational reformation. The study also incorporates real life case from Bulgaria highlighting important...

This Ph. D. dissertation discusses the measurement of the macroeconomic impacts of tourism. Chapter 1 establishes the conceptual framework for measuring the macroeconomic impacts of tourism. Chapter 2 critically evaluates the methods currently used to measure the macroeconomic impacts of...

In this exploratory study, an attempt was made to clarify the role of the visitors’ perception of the socialist era in relation to their 1) perception of socialist monuments’ maintenance level, 2) willingness to visit socialist monuments, 3) willingness to present socialist monuments for...

The hotel chain’s expansion involves several strategic decisions – whether to expand, choice of a destination, choice of an entry mode, and selection of a hotel partner. This research note focuses on the hotel partner selection and more specifically on the requirements the hotel chains have...

Usually mass tourism is associated with predominantly negative impacts. This book chapter adopts a more positive stance on mass tourism and elaborates on its economic, social and environmental benefits within the context of Bulgaria

This book chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focusses on the entry and presence of these corporations in Bulgaria. Our findings show that country- and firm-specific factors play little role in the...

The paper analyses the travel intentions of tourists in the post-pandemic world. The sample includes 974 respondents from Bulgaria. The findings show that most of the respondents are ready to travel within two months after travel is allowed in the country. For their first trip, respondents will...

Tourism is a key sector for the Bulgarian economy contributing to the balance of payment, economic growth and employment rate. The efficiency of tourism sector is closely related to the structure of its management and planning. This study focuses on the evolution of tourism development in...

A proposed business model for creative tourism is analyzed in the framework of cultural tourism. Although creative tourism is generally perceived as a form of cultural tourism (Ohridska-Olson 2010), it is essentially different from the mainstream cultural tourism. In addition, the paper analyzes...