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Hedonic contrast effects are larger when comparisons are social
Morewedge, Carey K.; Zhu, Meng; Buechel, Eva C. - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 286-306
Persistent link: https://www.econbiz.de/10012033949
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846