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~subject:"Communication"
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Communication
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Brand image
15
Beziehungsmarketing
14
Media industries
14
Mediensektor
14
Relationship marketing
14
Markenimage
13
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Dynamic capabilities
9
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Dynamische Kompetenzen
8
Innovation
6
Innovation management
6
Innovationsmanagement
6
Marketing management
6
Marketingmanagement
6
Website
6
Führungskräfte
5
Internet
5
Magazine publishing
5
Managers
5
Press publisher
5
Presseverlag
5
Schweden
5
Sweden
5
Viral marketing
5
Virales Marketing
5
Zeitschriftenverlag
5
Augmented reality
4
Cognition
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English
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Ots, Mart
2
Ellonen, Hanna-Kaisa
1
Kang, Hyunjin
1
Kosonen, Miia
1
Lwin, May O.
1
Nyilasy, Gergely
1
Peter, Ling
1
Seppänen, Risto
1
Shin, Wonsun
1
Stocchi, Lara
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Vanhalo, Mika
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Winchester, Maxwell
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European journal of marketing : EJM
1
International journal of management practice : IJMP
1
JIBS dissertation series / Jönköping International Business School
1
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ECONIS (ZBW)
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Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
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2
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
3
Integrated marketing communication : a balanced approach
Winchester, Maxwell
;
Peter, Ling
;
Stocchi, Lara
;
Lwin, …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012025783
Saved in:
4
Builsing intra-organisational trust with managerial communications
Seppänen, Risto
;
Kosonen, Miia
;
Vanhalo, Mika
; …
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10010402806
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