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Conjoint analysis
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Völckner, Franziska
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
Essays on the effects of brand names and prices on consumer behavior
1
Marketing : journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Dual effect-based market segmentation and price optimization
Theyson, Sven
;
Klein, Kristina
;
Spann, Martin
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659912
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2
Separating negative and positive effects of price with choice-based conjoint analyses
Völckner, Franziska
;
Sattler, Henrik
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10002823804
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3
Präferenzmessung bei unsicheren Produkteigenschaften : Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen
Nitschke, Thomas
;
Völckner, Franziska
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
6
,
pp. 743-770
Persistent link: https://www.econbiz.de/10003366369
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4
Traditionelle Verfahren der Conjoint-Analyse
Teichert, Thorsten
;
Sattler, Henrik
;
Völckner, Franziska
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 651-685)
.
2008
Persistent link: https://www.econbiz.de/10003573330
Saved in:
5
Wahlbasierte Verfahren der Conjoint-Analyse
Völckner, Franziska
;
Sattler, Henrik
;
Teichert, Thorsten
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 687-711)
.
2008
Persistent link: https://www.econbiz.de/10003573335
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