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Consumer behaviour
Konsumentenverhalten
79
Marketing theory
62
Marketingtheorie
59
Marketing
53
Marketing management
51
Marketingmanagement
51
Relationship marketing
38
Beziehungsmarketing
37
Theorie
30
Theory
30
Marktforschung
22
International marketing
15
Internationales Marketing
14
Market research
13
Verbraucher
13
Multinationales Unternehmen
12
Strategisches Management
12
Welt
12
World
12
Lieferantenmanagement
11
Strategic management
11
Supplier relationship management
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
USA
10
B-to-B-Marketing
9
Business-to-business marketing
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Management
9
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
United States
9
Wissenschaftliche Methode
9
Digitale Dienste
8
Emerging economies
8
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14
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61
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19
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Collection of articles written by one author
50
Sammlung
50
Collection of articles of several authors
41
Sammelwerk
41
Article in journal
15
Aufsatz in Zeitschrift
15
Reprint
4
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2
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2
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2
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1
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1
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1
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1
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Language
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English
80
Author
All
Sheth, Jagdish N.
79
Holbrook, Morris B.
16
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Krishnan, Balaji C.
5
Parvatiyar, Atul
4
Malhotra, Naresh K.
3
Solomon, Michael R.
3
Wind, Yoram
3
Yow, John
3
Ambika, Anupama
2
Christensen, Glenn L.
2
Jain, Varsha
2
Kahn, Barbara E.
2
Lutz, Richard J.
2
Monroe, Kent B.
2
Pels, Jaqueline
2
Zaltman, Gerald
2
Addis, Michela
1
Alba, Joseph W.
1
Askegaard, Søren
1
Barabba, Vincent P.
1
Berthon, Pierre R.
1
Bonsu, Samuel K.
1
Bradshaw, Alan
1
Brinberg, David
1
Buck, Meera J.
1
Carmon, Ziv
1
Chakravarti, Dipankar
1
Costa, Janeen Arnold
1
Craig, C. S.
1
Dahl, Darren W.
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Gardner, Meryl P.
1
Ger, Güliz
1
Gould, Stephen J.
1
Gross, Barbara L.
1
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Legends in consumer behavior
42
Legends in marketing
12
Journal of business research : JBR
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Emerald Points
1
Emerald Points Ser.
1
European journal of marketing
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of Consumer Marketing
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of strategic marketing
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
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ECONIS (ZBW)
79
Other ZBW resources
1
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
5
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
6
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
7
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 180-190)
.
2006
Persistent link: https://www.econbiz.de/10003430307
Saved in:
9
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
10
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
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