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Bidding strategies and consumer savings in NYOP auctions

Joo, Mingyu; Mazumdar, Tridib; Raj, S. P. - In: Journal of retailing 88 (2012) 1, pp. 180-188

Persistent link: https://www.econbiz.de/10009513131

Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming

Raj, S. P.; Rhee, Byong-Duk; Sivakumar, K. - In: Journal of business research : JBR 110 (2020), pp. 104-118

Persistent link: https://www.econbiz.de/10012237826

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores : Conflict vs. Synergy?

Soysal, Gonca; Krishnamurthi, Lakshman - 2015

We investigate how adoption of a retailer’s factory outlet channel impacts customers’ spending in the retailer’s traditional retail store channel. In recent years, many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and...

Persistent link: https://www.econbiz.de/10014136798

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Demand dynamics in the seasonal goods industry : an empirical analysis

Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing science 31 (2012) 2, pp. 293-316

Persistent link: https://www.econbiz.de/10009548694

On the go : how mobile shopping affects customer puchase behavior

Wang, Rebecca Jen-Hui; Malthouse, Edward C.; … - In: Journal of retailing 91 (2015) 2, pp. 217-234

Persistent link: https://www.econbiz.de/10011308947

How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?

Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704

Persistent link: https://www.econbiz.de/10011577191