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Word of mouse vs word of influencer? : an experimental investigation into the consumers' preferred source of online information

Jamil, Raja Ahmed; Qayyum, Abdul - In: Management research review 45 (2022) 2, pp. 173-197

Persistent link: https://www.econbiz.de/10012880663

Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention

Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014373268

Customers' dining choice using meal ordering apps : insights from China and Indonesia

Shah, Adnan Muhammad; Qayyum, Abdul; Lee, KangYoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1443-1473

Persistent link: https://www.econbiz.de/10014286060

Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power

Hasan, Shermeen; Qayyum, Abdul - In: International journal of business and systems research … 17 (2023) 6, pp. 659-676

Persistent link: https://www.econbiz.de/10015064145

The dimensional impact of escapism on users' eCart abandonment : mediating role of attitude towards online shopping

Mazhar, Reema; Qayyum, Abdul; Jamil, Raja Ahmed - In: Management research review 47 (2024) 3, pp. 374-389

Persistent link: https://www.econbiz.de/10014466363

An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry

Qayyum, Abdul; Khang, Do Ba; Krairit, Donyaprueth - In: International journal of emerging markets 8 (2013) 4, pp. 373-391

Persistent link: https://www.econbiz.de/10010364234

The role of online shopping service quality in e-retailing towards online shopping intention : testing the moderation mechanism in UTAUT

Amjad-ur-Rehman, Muhammad; Qayyum, Abdul; Javed, Basharat - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 680-703

The purpose of this research study isto examine the influence of online shopping service quality on online shopping intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors collected the data from 167 university students across...

Persistent link: https://www.econbiz.de/10012107784

Investigating the determinants of consumer confidence and online impulse buying intentions : an experimental study

Jamil, Raja Ahmed; Qayyum, Abdul; Ahmad, Zia; Shah, … - In: Asia-Pacific journal of business administration 17 (2025) 3, pp. 696-716

Persistent link: https://www.econbiz.de/10015425561