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~subject:"Consumer behaviour"
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Consumer behaviour
Deutschland
32
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23
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15
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12
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12
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10
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10
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Wagner, Gerhard
15
Schramm-Klein, Hanna
14
Steinmann, Sascha
9
Fota, Anne
2
Mennekes, Theresia
2
Röding, Tobias
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Marketing : ZFP ; journal of research and management
4
The international review of retail, distribution and consumer research
4
European retail research
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of retail and distribution management
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Journal of East European management studies : JEEMS
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ECONIS (ZBW)
15
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1
A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania
Wagner, Gerhard
;
Fota, Anne
;
Schramm-Klein, Hanna
- In:
Journal of East European management studies : JEEMS
29
(
2024
)
2
,
pp. 314-339
Persistent link: https://www.econbiz.de/10015182031
Saved in:
2
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
3
Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
Saved in:
4
Retailing in Portugal : background, developments and challenges
Wagner, Gerhard
;
Kunze, Kim-Kathrin
;
Welzel, Markus
; …
- In:
European retail research
27
(
2013
)
1
,
pp. 95-125
Persistent link: https://www.econbiz.de/10010348462
Saved in:
5
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
6
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
7
Consumers' attitudes and intentions toward Internet-enabled TV shopping
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 278-286
Persistent link: https://www.econbiz.de/10011629325
Saved in:
8
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
9
Determinants and moderators of consumers' cross-border online shopping intentions
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011602905
Saved in:
10
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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