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The spread of yield management practices : the need for systematic approaches ; with 13 tables
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Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand
McMahon-Beattie, Una
;
Palmer, Adrian
;
McCole, Patrick
; …
- In:
The spread of yield management practices : the need for …
,
(pp. 55-64)
.
2005
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