Previous research has shown that because offline store space is costly, customers tend to associate large interstitial space among products in a bricks-and-mortar store with high price. Drawing on consumer inference and signaling theories, the present research suggests this offline association...

Many important findings and discoveries from science to everyday life are the result of serendipity, that is, the occurrence and development of events by chance in a happy or beneficial way. Serendipity is increasingly sought for in the domain of online shopping, where informational clutter and...

This paper proposes a new method for online consumer decision support: Multimedia-based Interactive Advising (MIA). The method is based on current internet technologies, particularly multimedia, intelligent agent and advising technology. The discussion of the benefits and design of MIA will...