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Yang, Huijun; Wang, Yao-Chin; Song, Hanqun; Ma, Emily - In: International journal of contemporary hospitality management 36 (2024) 9, pp. 3211-3231

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Yang, Huanxing - In: The Rand journal of economics 44 (2013) 4, pp. 733-756

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Shen, Jian; Yang, Huanxing; Ye, Lixin - In: The journal of industrial economics 64 (2016) 1, pp. 64-108

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Amar, Moty; Ariely, Dan; Carmon, Ziv; Yang, Haiyang - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 329-343

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Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020

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