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Neuromarketing and consumer free will
Wilson, R. Mark; Gaines, Jeannie; Hill, Ronald Paul - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 389-410
Persistent link: https://www.econbiz.de/10003764214
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Consumer behavior, extended-self, and sacred consumption : an alternative perspective from our animal companions
Hill, Ronald Paul; Gaines, Jeannie; Wilson, R. Mark - In: Journal of business research : JBR 61 (2008) 5, pp. 553-562
Persistent link: https://www.econbiz.de/10003709400
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Narrative and metacognition as consumer mystery : a comment on Hill, Gaines, and Wilson and animal companions
Gould, Stephen J. - In: Journal of business research : JBR 61 (2008) 5, pp. 563-564
Persistent link: https://www.econbiz.de/10003709401