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The influence of Zhongyong on consumers' tolerance for Shanzhai product quality : the moderating effects of frugality and price
Lin, Ming; Tian, Mu; Wu, Jie; Wang, Yifan - In: Cross cultural & strategic management 32 (2025) 1, pp. 137-156
Persistent link: https://www.econbiz.de/10015373167
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How does frugality influence customer complaints through the mediation of the zone of tolerance? : empirical evidence from Chinese consumers purchasing Shanzhai products
Lin, Ming; Shu, Libing - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 957-976
Persistent link: https://www.econbiz.de/10015210489
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Bridging consumption and work : the effects of thoughts about different types of purchases on job-related motivations
Gu, Yu; Chen, Rong - In: Journal of business research : JBR 183 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015141694
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Time moving or ego moving? : how time metaphors influence perceived temporal distance
Xu, Xiaobing; Jia, Miaolei; Rong, Chen - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 466-480
Persistent link: https://www.econbiz.de/10015144217
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu; Rong, Chen; He, Feng - In: Journal of business research : JBR 68 (2015) 5, pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
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Go beyond just paying : effects of payment method on level of construal
Chen, Rong; Xu, Xiaobing; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 207-217
Persistent link: https://www.econbiz.de/10011707389
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The role of a model's race in influencing Chinese consumers' product perception
Xu, Xiaobing; Chen, Rong - In: Asian business & management 15 (2016) 3, pp. 201-225
Persistent link: https://www.econbiz.de/10011550862
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The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing; Rong, Chen; Liu, Maggie Wenjing - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 449-460
Persistent link: https://www.econbiz.de/10011730689