This paper investigates the impact of product category, perceived risk, and brand name on consumers' willingness to pay (WTP) for greener (recycled/remanufactured) products. Results provide an understanding on how consumers differentiate between types of products when stating their WTP. The...

Purpose – This paper aims to investigate whether verbal rating scales are viable formats for attitude measurement through an application to Japanese consumers' product quality perceptions. Design/methodology/approach – The article notes theoretical differences between Likert‐based and...

Typical Website design varies across cultures. There are still few studies that explore characteristics of a Web site perceived as culturally congruent with Arab target populations. The objective of this paper is to identify the cultural characteristics employed on Tunisian Web sites. The...