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Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
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Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw; McDonagh, Pierre; Prothero, Andrea; … - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
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Relationship marketing, e-commerce and the emancipation of the consumer
Fitchett, James; McDonagh, Pierre - In: Customer service : empowerment and entrapment, (pp. 191-199). 2001
Persistent link: https://www.econbiz.de/10001628795
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Is green the new black? : reflections on a green commodity discourse
Prothero, Andrea; McDonagh, Pierre; Dobscha, Susan - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10003988177
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Sustainable consumption and production : challenges for transformative consumer research
McDonagh, Pierre; Dobscha, Susan; Prothero, Andrea - In: Transformative consumer research for personal and …, (pp. 267-281). 2012
Persistent link: https://www.econbiz.de/10009260772
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(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan; Prothero, Andrea; McDonagh, Pierre - In: Marketing management : a cultural perspective, (pp. 461-474). 2012
Persistent link: https://www.econbiz.de/10009508073
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Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
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Consuming austerity : visual representations
Prothero, Andrea; McDonagh, Pierre - 2014
Persistent link: https://www.econbiz.de/10010475632
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Green marketing and green consumers: exploring the myths
Connolly, John; McDonagh, Pierre; Polonsky, Michael; … - In: The international handbook on environmental technology …, (pp. 251-268). 2006
Persistent link: https://www.econbiz.de/10003448176
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Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre (contributor) - 2015
Persistent link: https://www.econbiz.de/10011405304