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How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach

Besharat, Ali - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1240-1249

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Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2014

Persistent link: https://www.econbiz.de/10010434696

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

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Time versus money : the role of perceived effort in consumers' evaluation of corporate giving

Langan, Ryan; Kumar, Anand - In: Journal of business research : JBR 99 (2019), pp. 295-305

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Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect

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When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment

Besharat, Ali; Carrillat, François A.; Ladik, Daniel M. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 143-158

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Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts

Besharat, Ali; Varki, Sajeev; Craig, Adam W. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 311-316

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When indulgence gets the best of you : unexpected consequences of prepayment

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I see me : the role of observer imagery in reducing consumer transgressions

Saine, Ruby; Kull, Alexander J.; Besharat, Ali; Varki, … - In: Journal of business ethics : JBE 168 (2021) 4, pp. 721-732

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Exogenous brand crises : brand infection and contamination

Whitler, Kimberly A.; Besharat, Ali; Kashmiri, Saim - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 129-133

Persistent link: https://www.econbiz.de/10012488865