Deli-Gray, Zsuzsa; Pinto, Marie-Pierre; McLaughlin, Cécile - In: International Journal of Retail & Distribution Management 44 (2016) 10, pp. 996-1012
Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed....
