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Purchase behavior of young consumers toward green packaged products in Vietnam
Nhu Ty Nguyen; Nguyễn Lê Hoàng Anh; Tran Thanh Tuyen - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 985-996
Persistent link: https://www.econbiz.de/10012692603
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Determinants of students' satisfaction with e-commerce services in Ho Chi Minh City, Vietnam
Nhu Ty Nguyen; Thanh-Tuyen Tran; Cong-Lam Dang - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 764-781
Persistent link: https://www.econbiz.de/10014375399
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The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention
Nhu Ty Nguyen - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 951-960
Persistent link: https://www.econbiz.de/10012692593
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Consumer cosmopolitanism for Vietnamese young consumers : development and validation of a scale measurement
Ngoc Thai Pham; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 714-737
Persistent link: https://www.econbiz.de/10014375382
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Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran; Minh-Tri Ha; Quang Nhut Ho; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
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Collectivism, individualism, and self-identity as psychological antecedents of consumer cosmopolitanism and consumer ethnocentrism : a Vietnamese young perspective
Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for international business and entrepreneurship … 13 (2021) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10012693907
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Review and replication three existing measurement scales of consumer cosmopolitanism : an empirical study in Vietnamese young segment
Nhu Ty Nguyen; Pham, Thai-Ngoc - In: Journal for global business advancement : JGBA 14 (2021) 2, pp. 241-262
Persistent link: https://www.econbiz.de/10012595079
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Consumer attitudinal dispositions : a missing link between socio-cultural phenomenon and purchase intention of foreign products : an empirical research on young Vietnamese consumers
Nhu Ty Nguyen; Thai-Ngoc Pham - In: Cogent business & management 8 (2021) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012665379
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The Vietnamese context : the effects of brand personality and social media on purchase intentions of authentic agricultural products
Tuong-Vi Thi Tran; Quang Nhut Ho; Tho Alang; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 16 (2023) 2, pp. 250-284
Persistent link: https://www.econbiz.de/10015057737
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Vietnamese car (VinFast): building a global brand
Nhu Ty Nguyen; Thai-Ngoc Pham - In: Marketing Cases from Emerging Multinational Enterprises …, (pp. 185-220). 2024
Persistent link: https://www.econbiz.de/10015175845