Online retailers who operated as traditional resellers have started to adopt the marketplace approach, wherein the retailer charges a commission and the supplier determines the retail price. Prior work has assumed that the supplier’s product quality is known and concluded that marketplace is...

Online retailers who operated as traditional resellers have also started to adopt the marketplace approach, wherein the retailer charges a commission and the supplier determines the retail price. Prior work concluded that marketplace is preferable to wholesale contracting for the retailer if the...