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Consumer behaviour
China
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Zhu, Ying
10
Hou, Yuansi
2
Wang, Yong Jian
2
Zhang, Zhe
2
Zhu, Yongmin
2
Andersen, Peter
1
Bao, Yongchuan
1
Barnes, Stuart J.
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Brouard, Myriam
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Chen, Haipeng
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Chen, Silu
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Chowdhury, Soumyadeb
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Filieri, Raffaele
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Gui, Pingshu
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Guo, Li
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He, Jiaxun
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Jiang, Qijun
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Le-Nguyen, Khuong
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Li, Shuyang
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Peña, Camilo
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Journal of retailing and consumer services
2
Applied economics
1
Asia Pacific business review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Global networks and innovation in China : international linkages and indigenous efforts
1
International journal of consumer studies
1
International journal of hospitality management
1
International studies of management & organization : ISMO
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of leadership & organizational studies : JLOS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Pacific-Basin finance journal
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ECONIS (ZBW)
18
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1
Confronting the crisis of food safety and revitalizing companies' social responsibility in the People's Republic of China
Jiang, Qijun
;
Zhu, Ying
- In:
Asia Pacific business review
19
(
2013
)
4
,
pp. 600-616
Persistent link: https://www.econbiz.de/10010208501
Saved in:
2
Does customer mistreatment hinder employees from going the extra mile? : the mixed blessing of being conscientious
Wang, Haibo
;
Zhu, Ying
;
Liang, Yongyi
;
Xie, Jun
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013185278
Saved in:
3
Virtual influencers in social media versus the metaverse : mind Perception, blame judgements and brand trust
Joel-Edgar, Sian
;
Chowdhury, Soumyadeb
;
Nagy, Peter
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015416430
Saved in:
4
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
5
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
6
Examining impacts of negative reviews and purchase goals on consumer purchase decision
Weisstein, Fei L.
;
Song, Lei
;
Andersen, Peter
;
Zhu, Ying
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 201-207
Persistent link: https://www.econbiz.de/10011747804
Saved in:
7
Getting in touch with your thinking style : how touchscreens influence purchase
Zhu, Ying
;
Meyer, Jeffrey
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 51-58
Persistent link: https://www.econbiz.de/10011743127
Saved in:
8
A tale of two brands : the joint effect of manufacturer and retailer brands on consumers’ product evaluation
Zhu, Ying
;
Chen, Haipeng
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10011708590
Saved in:
9
The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
10
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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