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(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.; Ul Abedin, Zain; Ghouri, Arsalan Mujahid - In: The Lahore journal of business 9 (2020/2021) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
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Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan; Akram, Umair; Khan, Yamna; Khan, Naveed R.; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
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A Path towards a greener future : fostering green supply chain, green marketing and environmental sustainability
Khan, Muhammad R.; Khan, Naveed R.; Tufail, Muhammad M. B. - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 19 (2023) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014259017