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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang; Mariadoss, Babu John; Echambadi, Raj; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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Customer satisfaction with consumption systems
Bindroo, Vishal; Mariadoss, Babu John; Echambadi, Raj; … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
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Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
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An extended health belief model for COVID-19 : understanding the media-based processes leading to social distancing and panic buying
Radanielina-Hita, Marie Louise; Grégoire, Yany; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 132-152
Persistent link: https://www.econbiz.de/10013493155
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The attenuation effects of time and "sensemaking" surveys on customer revenge
Grégoire, Yany; Khamitov, Mansur; Carrillat, François A. - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 172-196
Persistent link: https://www.econbiz.de/10015192994
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
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When unhappy customers strike back on the Internet
Tripp, Thomas M.; Grégoire, Yany - In: MIT sloan management review 52 (2010/11) 3, pp. 37-44
Persistent link: https://www.econbiz.de/10009008560
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The limited effects of power on satisfaction with joint consumption decisions
Fisher, Robert J.; Grégoire, Yany - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 277-289
Persistent link: https://www.econbiz.de/10009259711