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The moderating effect on purchasing intention in the health food industry
Lee, Wan-I; Chen, Chun-Chi; Huang, Yu-Han - In: International journal of management, economics and … 7 (2018) 2, pp. 155-174
experience of purchasing health food products. The data were analyzed using AMOS 18 software. Our findings demonstrated that …
Persistent link: https://www.econbiz.de/10011871435
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Market Segmentation of Consumers Based on Their Actual Sustainability and Health-Related Purchases
Sarti, Silvia - 2019
Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks … savings, health benefits) vs. both. This article addresses these gap by 1) developing a consumer segmentation based on … consumers' actual purchases of sustainability and health-related products and 2) differentiating product labels based on the …
Persistent link: https://www.econbiz.de/10012864745
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Consumers are unaware about European legislation on communication of the health benefits conveyed by claims : an empirical survey
Di Fonzo, Antonella; Liberati, Claudio - In: Italian review of agricultural economics 75 (2020) 1, pp. 51-59
health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …
Persistent link: https://www.econbiz.de/10012305606
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Impact of different FOPL systems (nutri-score vs. nutrinform) on consumer behaviour : case study of the Slovak Republic
Savov, Radovan; Tkáč, Filip; Chebeň, Juraj; … - In: Amfiteatru economic : an economic and business research … 24 (2022) 61, pp. 797-816
bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …
Persistent link: https://www.econbiz.de/10013407132
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Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle
Galiano, Aida; Rodríguez, Vicente; Saco, Manuela - In: European Journal of Management and Business Economics … 27 (2018) 3, pp. 266-284
Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...
Persistent link: https://www.econbiz.de/10011946160
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The determinants of consumer behaviour of students from Brno when purchasing organic food
Švecová, Jana; Odehnalová, Pavla - In: Review of Economic Perspectives 19 (2019) 1, pp. 49-64
The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the...
Persistent link: https://www.econbiz.de/10012384118
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STEREOTYPES IN CONSUMERS’ PRODUCT EVALUATION BASED ON THE COUNTRY-OF-ORIGIN
STOENESCU, Roxana-Denisa G. - In: SEA - Practical Application of Science (2014) 5, pp. 623-630
This paper focuses on the concept of country-of-origin and its effects on consumers’ product evaluation process. Given the increasingly competition in the context of a global market, nowadays it has become a difficult task to create and maintain a sustainable competitive advantage. Consumers...
Persistent link: https://www.econbiz.de/10011079569
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Perceived risk and trust associated with purchasing at Electronic Marketplaces
Verhagen, Tibert; Meents, Selmar; Tan, Yao-Hua - Faculteit der Economische Wetenschappen en … - 2006
Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for...
Persistent link: https://www.econbiz.de/10010783115
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Perceived risk and trust associated with purchasing at Electronic Marketplaces
Verhagen, Tibert; Meents, Selmar; Tan, Yao-Hua - VU University Amsterdam, Faculty of Economics, Business … - 2006
Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for...
Persistent link: https://www.econbiz.de/10005150564
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Les consommateurs des mondes virtuels : Construction identitaire et expérience de consommation dans Second Life.
Parmentier, Guy; Rolland, Sylvie - Université Paris-Dauphine - 2009
Cet article explore dans les mondes virtuels le lien qui existe entre les individus et leurs avatars en termes d’identité. Les résultats de cette étude tendent à démontrer que les univers virtuels et les interactions qu’ils offrent d’un point de vue social et marchand sont des outils...
Persistent link: https://www.econbiz.de/10008800029