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Consumer behaviour
Customer Equity
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Customer Lifecycle
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Czech Republic
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Charter on Media Transparency
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Discounts
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Facebook
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Geschenk
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Gifts
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Handelsmarke
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Hungary
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Internet users
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KMU
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Karlíček, Miroslav
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Central European business review : CEBR
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Journal of consumer marketing
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ECONIS (ZBW)
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The risk of vampire effect in advertisements using celebrity endorsement
Kuvita, Tetyana
;
Karlíček, Miroslav
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10010529019
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2
Do consumers appreciate promotional gifts?
Hudik, Marek
;
Karlíček, Miroslav
;
Říha, David
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10014275986
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