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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
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Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
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The influence of social commerce on eco-friendly consumer behavior : technological and social roles
Gao, Biao; Li, Zhen; Yan, Jun - In: Journal of consumer behaviour 21 (2022) 4, pp. 653-672
Persistent link: https://www.econbiz.de/10013275521
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Effects of social influence on relationships among citizens' expectation confirmation, satisfaction and acceptance under different urban renewal compensation modes
Liu, Bingsheng; Zhai, Yu; Li, Yan; Li, Ling; Wu, Guobin; … - In: Public performance & management review 46 (2023) 6, pp. 1413-1441
Persistent link: https://www.econbiz.de/10014414134
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Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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Research on book shopping website interface based on the eye tracker
Li, Hongxia; Che, Dandan; Yuan, Xiaofang; Li, Yan - In: International journal of information technology and … 17 (2018) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10011896623
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Does mood affect the efficiency of credit approval? : evidence from online peer-to-peer lending
Li, Yan; Sheng, Sisi - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 470-506
Persistent link: https://www.econbiz.de/10011848554