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Design of free-to-play mobile games for the competitive marketplace

Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288

Persistent link: https://www.econbiz.de/10011856660

Optimal Software Free Trial Strategy : The Impact of Network Externalities and Consumer Uncertainty

Cheng, Hsing Kenneth; Liu, Yipeng - 2012

Many software firms offer a fully functional version of their products free of charge, for a limited trial time, to ease consumers’ uncertainty about the functionalities of their products and to help the diffusion of their new software. This paper examines the tradeoff between the effects of...

Persistent link: https://www.econbiz.de/10014048372

Consumer willingness to pay for environmentally sustainable meat and a plant-based meat substitute

Katare, Bhagyashree; Yim, Hyejin; Byrne, Anne; Wang, H. … - In: Applied economic perspectives and policy 45 (2023) 1, pp. 145-163

Persistent link: https://www.econbiz.de/10014240073

Mobilising the public to fight poverty using anti-poverty labels in online food markets : evidence from a real experimental auction

Jiang, Yu; Wang, H. Holly; Jin, Shaosheng - In: Journal of agricultural economics : JAE 74 (2023) 1, pp. 168-190

Persistent link: https://www.econbiz.de/10014342518

Economics of face masks through the lens of Chinese consumers during COVID-19 : demand, supply, price, and willingness-to-pay

Zheng, Qiujie; Wang, H. Holly; Wu, Guoyong; Zhang, Rachel W. - In: China economic journal : the official journal of the … 17 (2024) 3, pp. 499-518

Persistent link: https://www.econbiz.de/10015178013

Chinese consumers' demand for food safety attributes : a push for government and industry regulations

Ortega, David L.; Wang, H. Holly; Olynk, Nicole J.; Wu, … - In: American journal of agricultural economics 94 (2012) 2, pp. 489-495

Persistent link: https://www.econbiz.de/10009499800

Aquaculture imports from Asia : an analysis of U.S. consumer demand for select food quality attributes

Ortega, David L.; Wang, H. Holly; Olynk, Nicole J. - In: Agricultural economics : the journal of the … 45 (2014) 5, pp. 625-634

Persistent link: https://www.econbiz.de/10010414337

Effects of media headlines on consumer preferences for food safety, quality and environmental attributes

Ortega, David L.; Wang, H. Holly; Olynk, Nicole J. - In: The Australian journal of agricultural and resource … 59 (2015) 3, pp. 433-445

Persistent link: https://www.econbiz.de/10011392937

Consumer associations with the "all natural" food label

Dominick, S. R.; Fullerton, Chelsea; Olynk, Nicole J.; … - In: Journal of food products marketing 24 (2018) 3, pp. 249-262

Persistent link: https://www.econbiz.de/10011880340

Chinese preferences for sustainable attributes for food away from home : a rank-ordered model

Zheng, Qiujie; Wang, H. Holly - In: China economic review : an international journal 41 (2016), pp. 148-158

Persistent link: https://www.econbiz.de/10011772492