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The company and the product : corporate associations and consumer product responses
Brown, Tom; Dacin, Peter A. - 2010
Persistent link: https://www.econbiz.de/10003922777
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - 2010
Persistent link: https://www.econbiz.de/10003924381
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How customer requests influence frontline employee job outcomes : the role of personal appraisal tendencies and situational customer demandingness
Jung, Jin Ho; Brown, Tom; Zablah, Alex R. - In: Journal of retailing 98 (2022) 2, pp. 315-334
Persistent link: https://www.econbiz.de/10013364288
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How does customer orientation influence authentic emotional display?
Huang, Yu-shan; Brown, Tom - In: The journal of services marketing 30 (2016) 3, pp. 316-326
Persistent link: https://www.econbiz.de/10011524406