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Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Prendergast, Gerard; Wong, Claire - In: Journal of Consumer Marketing 20 (2003) 2, pp. 157-169

With a focus on the purchasing behaviour of parents buying luxury brands of infant apparel, this paper considers the concepts of buying roles, conspicuous consumption/social consumption motivation, and materialism. A survey of 134 mothers who had purchased luxury brands of clothing for their...

Persistent link: https://www.econbiz.de/10014848322

Understanding consumer demand for non-deceptive pirated brands

Prendergast, Gerard; Hing Chuen, Leung; Phau, Ian - In: Marketing Intelligence & Planning 20 (2002) 7, pp. 405-416

Persistent link: https://www.econbiz.de/10014945846

Consuming luxury brands : the relevance of the "rarity principle"

Phau, Ian; Prendergast, Gerard P. - 2010

Persistent link: https://www.econbiz.de/10003922855

The interactive influence of country of origin of brand and product involvement on purchase intention

Prendergast, Gerard P.; Tsang, Alex S. L.; Chan, Cherry … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 180-188

Persistent link: https://www.econbiz.de/10003987457

Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification

Ngan, Heidi M. K.; Prendergast, Gerard P.; Tsang, Alex S. L. - In: European journal of marketing : EJM 45 (2011) 4, pp. 551-566

Persistent link: https://www.econbiz.de/10009010618

An evolutionary explanation for shopping behavior

Prendergast, Gerard P.; Lam, Choi Ching - In: The journal of consumer marketing 30 (2013) 4, pp. 366-370

Persistent link: https://www.econbiz.de/10009788900

Rational and irrational influences on lucky draw participation

Prendergast, Gerard P.; Thompson, Edmund R. - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 85-100

Persistent link: https://www.econbiz.de/10009722520

Online word of mouth and consumer purchase intentions

Prendergast, Gerard P.; Ko, David; Yuen, Sin Yin V. - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 687-708

Persistent link: https://www.econbiz.de/10008758536

Sales promotion strategies and belief in luck

Prendergast, Gerard P.; Thompson, Edmund R. - In: Psychology & marketing 25 (2008) 11, pp. 1043-1062

Persistent link: https://www.econbiz.de/10003774629

How far is too far? : the antecedents of offensive advertising in modern China

Prendergast, Gerard; Cheung, Wah-leung; West, Douglas C. - In: Journal of advertising research 48 (2008) 4, pp. 484-495

Persistent link: https://www.econbiz.de/10003797945