Similar Search Results

Natural market segments : religion and identity ; the case of "zongos" in Ghana

Koku, Paul Sergius - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 177-185

Persistent link: https://www.econbiz.de/10009269492

A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States

Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159

Persistent link: https://www.econbiz.de/10011343381

Consumer attitude toward outsourcing of technical support services : an exploratory study

Koku, Paul Sergius - In: Services marketing quarterly 30 (2009) 4, pp. 315-332

Persistent link: https://www.econbiz.de/10003900698

Restaurant tipping and customers' susceptibility to emotional contagion

Koku, Paul Sergius; Savas, Selen - In: The journal of services marketing 30 (2016) 7, pp. 762-772

Persistent link: https://www.econbiz.de/10011590922

Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan

Zeqiri, Jusuf; Alserhan, Baker Ahmad; Al-Shboul, Moh'd Anwer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 167-181

Persistent link: https://www.econbiz.de/10012209128

The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

Zeqiri, Jusuf; Koku, Paul Sergius; Dobre, Costinel; … - In: Marketing intelligence & planning 43 (2025) 1, pp. 28-49

Persistent link: https://www.econbiz.de/10015201427

Really new services : perceived risk and adoption intentions

Savas-Hall, Selen; Koku, Paul Sergius; Mangleburg, Tamara - In: Services marketing quarterly 43 (2022) 4, pp. 485-503

Persistent link: https://www.econbiz.de/10013416992

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

On the effectiveness of consumer boycotts organized through the internet: the market model

Sergius Koku, Paul - In: Journal of Services Marketing 26 (2012) 1, pp. 20-26

Purpose – The purpose of this study is to examine the effectiveness of consumer boycotts, which have been launched by individuals using the internet, in inflicting economic harm on the targeted firms. Design/methodology/approach – The paper uses the event study technique to analyze the...

Persistent link: https://www.econbiz.de/10014905368